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What unique value can copper hound offer The fenn school?
Copper Hound Pictures knows the school in personal, unique and direct ways
Our team is directly involved in all aspects of content creation, from storyboards to edits
We design our engagements to generate content that can be developed far beyond the initial scope
Our 10+ years of working with independent schools gives us valuable institutional knowledge
HOW CAN COPPER HOUND PICTURES HELP TELL THE Fenn STORY?
ALUMNI PROFILE VIDEOS
Establishing strong relationships with alumni are critical for schools. These bonds help continue and fortify the emotional connections students have for their alma mater - but they are also key for an engagement on a financial level. Strong endowments help schools attract the best talent, and we believe that hearing stories from successful alumni help illuminate the importance of staying connected.
Example Video on Right: It’s hard to imagine that there could be a better spokesperson for a school than Tom Porter. Tom graduated from The Fenn School in 1965 with an interest in mathematics that had been cultivated by his teachers. He went on to Exeter, Penn and Stanford - then became one of the founding members of Pixar Animation Studios. He has spent his career applying the results of his love for math; his work has helped the animation studio more accurately render how light and shadow appear in the real world.
Now, with Pixar having won more than a dozen Oscars, we sat down with Tom to talk about his memories of his time at Fenn… and the importance of staying connected and giving back.
“About us” Videos
We believe that each school has a unique story to tell. And we are keenly aware how a well-developed, thoughtful series of videos can help influence prospective students and their families. We know the story lines that make sense for Fenn, and we have the experience to bring those to life through compelling content.
Example Video on Right: “To learn our powers and be answerable for their use.” Mary C. Wheeler spoke these words 130 years ago, and this phrase is as important today as it was when the school was founded in 1889. The Wheeler School is an independent day school for girls and boys from Nursery through Grade Twelve. Based in Providence, RI it also boasts a 120-acre farm 15-minutes away in Seekonk, MA. Copper Hound Pictures spent several days on campus throughout the spring and fall to capture the true spirit of Wheeler. The school’s personality shone brightly in video and photo through its dedicated faculty and engaging, dynamic students.
Social media VIDEOS
Short, high-impact videos are typically a great by-product of our time on campus. In addition to generating content for the 3-4 minute videos, we will have obtained amazing visual and spoken assets to enable us to create shorter edits. These are a great way to extend a school’s message - and budget.
Example Video on Right: We created a series of videos for Williston Northampton, and in addition to the original project scope, we were able to build out nearly a dozen informative, shorter edits on topics such as The Writing Center, Scholars, Theater, etc. The example here to the right took a slightly different approach - let’s visually showcase the school, and for the background music, use one of their student’s singing voice to set the stage. As you’ll see at the end, Williston turned this edit into a request for alumni to give to its annual fund.
Capital Campaign Videos
Capital campaigns are a part of academic life. Whether funds are generated to strengthen an endowment, build a state of the art building, or develop a new sports complex, it is critical to educate and excite the wider school constituency. And we think nothing builds momentum like high quality videos. These assets help define a campaigns missions through the words of key individuals, but it also visually paints an amazing picture. Seeing the vibrant community brings it all into context for the viewer.
Example Video on Right: Stone Ridge (Bethesda, MD) embarked on a capital campaign titled The Cor Unum * One Heart Campaign with the goal to transform their heart of campus through the development of several components, including a new Student Life Center, which is brought to life in this video here. Copper Hound Pictures was honored to have been given the responsibility to tell their Campaign story through a series of five videos. During our days on campus we gained a true appreciation for what the school means for its current students, alumnae, parents, faculty and staff, and the wider Sacred Heart community.
Copper Hound Pictures’ genesis was on the photo side - so in addition to the great video content we generate for clients, our capabilities extend to the still side. It’s a great one-two combination we can offer schools, and this approach ensures all visual assets hang together from a stylistic approach.
What can an engagement look like for you?
1 - 2 Production Days
you have a specific story to tell
One to two days on campus can generate content that supports a specific communications goal who have in place.
On the shorter side, a one-day engagement enables us to sit down with 3 to 4 individuals for interviews in one location, capture core b-roll footage across elements of campus, and generates content for one 2-3-minute video.
A two-day engagement doubles our efforts, and typically can generate content to build out a few 2-3-minute edits.
3-4 Production Days
your story gets significantly wider
Three to four days on campus enables us to really embed ourselves into a community. During these days we’ll have time to interview a significant number of individuals across departments, grades, and also parents and alum. Our team will be able to set up these interviews across several physical locations on campus, which help provide visual diversity. We’ll also be able to capture still photography (if needed/wanted) to help round out the content capture.
With an engagement of this length you can expect the opportunity to edits 4 to 6 videos, along with the ability to create shorter social media edits to extend the messaging.
Full Week on Campus
this is when a massive library of assets gets created
A week on campus is amazing for you and for us. Although we get to know the school really well during our first day, we feel like a true member of your community after a week! The amount of content we capture and create from 5-days is extremely substantial to say the least. It’s safe to say that you’ll have the opportunity to utilize this content for the foreseeable suture, while being able to stay fresh with the roll outs.
Whether you call it Our Process, Our Services, or Our Capabilities, it’s simply about partnering with schools to produce and deliver amazing videos and photos. We know Fenn really well! – and we have the experience to optimize it and bring it to life. Let’s talk.
Uncovering Your Needs
This is where it all starts.
Whether you know exactly the messaging you want, or need assistance figuring out what you need, Copper Hound Pictures has the experience and expertise to help you through this important stage.
The 1st step may seem daunting, but we’ll partner with you to make it as seamless as possible.
Cultivating the Story
This is where your plan takes shape.
This Pre-Production stage is all about developing the plan – and we have the ability to dive in at any point. From conceptualization, to storyboards, pre-interviews, scripts, talent, location, etc., we have the experience to create amazing storylines, and make the whole process as seamless as possible for you.
Capturing the Content
This is where we capture your school’s magic.
Our talented crew steps into the production days with a detailed plan and a knowledge that we’ll probe and capture unexpected nuggets of compelling content. We hustle for the shots, are easy to work with, and have the experience to get the most out of your project.
Creating Beautiful Work
This is where your school really shines.
Our ability to tell your story through visuals and words is brought to life in our editing suite. This stage is a culmination of serious prep work, organization of the content captured, and a deep understanding of your communication goals. But it is also an opportunity for us to take that messaging a bit deeper, and engage the audience in ways that are memorable and unique.